<aside> ☝🏽 This cover image is a doodle made depicting the the economics of the restaurant industry, set on a horizon and centered on a small establishment. | The image was made by John Guerra using The Doodle Library β€” **Simple, reusable drawings.**

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We think and write about the restaurant industry as we eat the fuck out of some food in-and-around Orlando and in our travels to Japan, Iceland, Scotland, Italy, Greek Islands, Costa Rica, Alaska, Portland, Los Angeles… Gatlinburg. While we are there, we ponder the business model of the place as we document the experience for science.


<aside> πŸ‘·πŸ½β€β™‚οΈ Heads-up: This incomplete draft of article is what we call a published/live draft.

Why? Because we think, research, draft, and edit in public. This is how we work. Plus it feels good and often necessary.

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Interested in the big, interconnected picture

There are some side topics we are exploring about marketing, leadership, culture, law, design, future technology, productivity, and consumer behavior.

Right now, we have a team exploring the current moment we are in as an industry and as guests. Post Covid and now moving into the 4th Industrial Revolution (some say). Also, we are thinking about what the future may be for the restaurant industry as the result of these current and future pandemics. Pandemics prove your restaurant, the business and the staff. The through-line in our content to come will be that it is centered around understanding and leveraging the web and tech for restaurants.

Central Florida focus with a global perspective

We have a hometown focus on bias towards small, independent restaurants in Orlando and the greater Orlando area β€” Central Florida (at the most).

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That’s it.

Thanks for reading.

<aside> πŸ—£οΈ message from the editor,

Be easy on yourself. This restaurant shit is hard.

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